The article analyzes the usage of the images of Musa Kundukhov, the Ossetian Major General of the Russian Imperial Army and, later, the Brigadier General of the Ottoman army (1818–1889), in constructing the narratives of collective memory. The author examines how the image of Musa Kundukhov, as a figure of collective memory for more than a hundred years, have been used by several authors to construct identities and shape memories of historical events and traumas. The article shows how the figure of Kundukhov was transformed in various narratives, sometimes was “reborn” and sometimes sinking into “oblivion,” depending on their involvement in topical discussions.